The biggest shopping days of the year are almost here, and fitness enthusiasts have plenty to celebrate.
Friday deals and Cyber Monday 2025 promise exceptional savings on everything from home gym equipment to wearable tech and fitness subscriptions.
Whether you’re looking to build a home gym, upgrade your workout gear, or finally commit to that fitness program, this is the perfect time to invest in your health.
When Are Friday Deals and Cyber Monday 2025?
Friday Deals 2025: November 28, 2025 Cyber Monday 2025: December 1, 2025
Many retailers now extend their sales throughout the entire Thanksgiving weekend and even launch early-bird deals in the weeks leading up to Black Friday.
This year, expect deals to start appearing as early as mid-November, with some lasting through the first week of December.
Friday active gear deals
| Image | Title | Buy |
|---|---|---|
| WHOOP Life – 12-Month Membership – MG Device – Health & Fitness Tracker – Blood Pressure Insights, Activity Tracking – ECG Software – 14+ Days Battery Life | Check Deals | |
| NordicTrack T Series 5 Starter Treadmill for Real Results | Check Deals | |
| Walking Pad Treadmill with APP, 3 in 1 Under Desk Treadmills, 2.5HP Low Noise Walking Vibration Pad with Remote Control,Portable Treadmill for Home Office, Red | Check Deals | |
| WAYPLUS Lightweight Kick Scooter for Kids, Teens & Adults, Orange, 8-Inch, ABEC9 Bearings, Adjustable Height 3.9-6.2FT, Foldable, Quick Response Service | Check Deals | |
| Sunny Health & Fitness Mini Steppers for Exercise at Home, Stair Step Workout Machine with Resistance Bands, Full Body Cardio Equipment with Digital Monitor - No. 012 -S | Check Deals | |
| Oura Ring 4 - Brushed Silver - Size 9 - Size Before You Buy | Check Deals | |
| LifePro Vibration Plate Exercise Machine - Whole Body Workout Vibration Fitness Platform w/ Loop Bands - Home Training Equipment for Weight Loss & Toning (Black) | Check Deals | |
| AXV Vibration Plate Fitness Platform Exercise Machine Vibrating Shaking Full Body Shaker Workout Vibrate Stand Shake Board Sport Gym for Weight Loss Fat Burner for Women Men | Check Deals | |
| Peloton Exercise Cross Training Bike+, Indoor Stationary Spin Bike+ for Home Workouts, Space-Friendly Exercise Equipment for Cardio and strength Workout & Indoor Cycling | Check Deals |
Prices and images pulled from the Amazon Product Advertising API on:
Top Fitness Deal Categories to Watch
Home Gym Equipment
This year’s fitness deals will feature significant discounts on home workout essentials:
- Treadmills and Cardio Machines: Expect 20-40% off major brands like NordicTrack, Peloton, and ProForm
- Strength Training: Dumbbells, kettlebells, resistance bands, and weight benches typically see deep discounts
- All-in-One Home Gyms: Multi-station systems and compact solutions perfect for small spaces
- Yoga and Pilates Equipment: Mats, blocks, reformers, and accessories for mindful movement
Wearable Fitness Technology
Fitness trackers and smartwatches are consistently among the best Black Friday and Cyber Monday deals:
- Smartwatches: Apple Watch, Samsung Galaxy Watch, and Garmin devices often drop to their lowest prices of the year
- Fitness Trackers: Fitbit, WHOOP, and other activity monitors see substantial savings
- Heart Rate Monitors: Chest straps and arm-based monitors for serious athletes
- Smart Scales: Body composition analyzers and connected scales for tracking progress
Fitness Apparel and Footwear
Upgrading your workout wardrobe becomes affordable during this shopping season:
- Athletic Shoes: Running, training, and cross-training shoes from Nike, Adidas, Brooks, and New Balance
- Performance Apparel: Leggings, sports bras, tops, and outerwear from Lululemon, Under Armour, and Athleta
- Recovery Wear: Compression gear and relaxation clothing
- Accessories: Gym bags, water bottles, and workout gloves
Fitness Subscriptions and Memberships
Digital fitness has exploded in popularity, and many services offer special holiday promotions:
- Peloton Digital: App-based workouts without the bike
- Apple Fitness+: Integration with Apple Watch for guided workouts
- Beachbody on Demand: Access to classic programs like P90X and 21 Day Fix
- Les Mills+: Global fitness classes streaming on demand
- Local Gym Memberships: Many facilities waive initiation fees and offer discounted annual rates
Recovery and Wellness Tools
Recovery is just as important as the workout itself:
- Massage Guns: Theragun, Hyperice, and budget-friendly alternatives
- Foam Rollers and Mobility Tools: Both basic and vibrating options
- Compression Boots: NormaTec and similar recovery systems
- Saunas and Cold Therapy: Home infrared saunas and ice bath solutions
Shopping Strategy: Maximize Your Savings
Start Your Research Early
Begin comparing prices now so you can recognize genuine deals when they appear. Many retailers inflate prices before Black Friday only to “discount” them back to normal levels. Use price tracking tools and browser extensions to monitor historical pricing.
Sign Up for Email Lists
Retailers often send exclusive early-access deals to email subscribers. Consider creating a separate email address specifically for promotional emails to keep your main inbox organized.
Follow Brands on Social Media
Many companies announce flash sales and limited-time offers exclusively on their social media channels. Turn on notifications for your favorite fitness brands.
Compare Online vs. In-Store Deals
While Cyber Monday is traditionally an online shopping day, many retailers now offer identical deals both online and in-store throughout the weekend. Online shopping offers convenience and often better selection, while in-store shopping lets you see and test products before purchasing.
Don’t Forget About Shipping and Returns
Factor in shipping costs when comparing deals, and always check return policies before making large purchases. Some fitness equipment can be expensive to return if it doesn’t meet your expectations.
Use Credit Card Rewards and Cashback Programs
Many credit cards offer additional cashback or points during the holiday shopping season. Stack these rewards with store discounts for maximum savings. Sites like Rakuten and Honey also provide cashback on many fitness retailers.
Budget-Friendly Fitness Investments
Not ready to drop thousands on a home gym? These affordable options deliver excellent value:
Under $50:
- Resistance bands sets
- Yoga mats and blocks
- Jump ropes
- Adjustable dumbbells (lighter weights)
- Foam rollers
$50-$150:
- Fitness trackers
- Kettlebell sets
- Adjustable weight bench
- Pull-up bar
- Exercise ball with pump
$150-$500:
- Budget treadmill or exercise bike
- Complete dumbbell set
- Rowing machine
- Smart scale
- Quality running shoes plus apparel bundle
Questions to Ask Before You Buy
Before clicking “purchase,” consider these important factors:
- Space: Do you have adequate room for this equipment? Measure your space and compare it to product dimensions.
- Goals: Does this purchase align with your actual fitness goals, or are you caught up in the excitement of a good deal?
- Consistency: Will you realistically use this equipment regularly, or will it become an expensive coat rack?
- Quality: Are you compromising too much on quality to save money? Sometimes spending a bit more ensures longevity.
- Warranty: What kind of warranty or guarantee comes with the product? This is especially important for electronics and large equipment.
Red Flags: Deals to Avoid
Not all Black Friday and Cyber Monday deals are created equal. Watch out for:
- “Was/Now” pricing without verification – Always check if the “original price” is legitimate
- Outdated models – Make sure you’re not buying last year’s technology at this year’s prices
- Unknown brands with no reviews – Stick to reputable manufacturers, especially for equipment and electronics
- Deals that seem too good to be true – They usually are
- Limited warranty or no return policy – These should be deal-breakers for expensive items
Top Retailers to Monitor
Keep these retailers on your radar for the best fitness deals:
General Retailers:
- Amazon (often has early deals starting in November)
- Walmart
- Target
- Dick’s Sporting Goods
- REI (known for quality outdoor and fitness gear)
Specialty Fitness Retailers:
- Rogue Fitness
- Titan Fitness
- Rep Fitness
- Fitness Factory
Direct-to-Consumer Brands:
- Peloton
- Tonal
- Mirror
- Tempo
Apparel Specialists:
- Lululemon
- Nike
- Adidas
- Under Armour
Making Your Fitness Investment Last
Once you’ve scored your deals, protect your investment:
- Read the manual – Proper setup and usage extend equipment life
- Regular maintenance – Clean and lubricate equipment as recommended
- Create a routine – Schedule workouts to build consistency
- Track progress – Use apps or journals to stay motivated
- Join communities – Online forums and local groups provide accountability
The Environmental Angle
Consider the sustainability of your purchases. Quality equipment that lasts years is more environmentally friendly than cheap items that need frequent replacement. Also look for:
- Brands with recycling programs
- Sustainable materials and manufacturing
- Energy-efficient electronics
- Minimal packaging
Final Thoughts: Invest in Your Health
Black Friday and Cyber Monday 2025 offer incredible opportunities to invest in your fitness journey without breaking the bank. The key is strategic shopping, focusing on equipment and tools that align with your actual goals and lifestyle.
Remember, the best fitness equipment is the equipment you’ll actually use. A $2,000 treadmill gathering dust isn’t a better investment than a $50 resistance band set you use daily. Be honest with yourself about your fitness habits, start with essentials, and build your collection over time.
Your health is worth the investment, and these holiday sales make it easier than ever to prioritize fitness. Whether you’re a beginner taking your first steps toward a healthier lifestyle or a seasoned athlete upgrading your gear, Black Friday and Cyber Monday 2025 have something for everyone.
Ready to shop? Bookmark this guide, set up price alerts, and prepare your wish list. The countdown to the biggest fitness deals of the year has begun. Happy shopping, and here’s to a healthier, stronger you in 2025!